Interview With Hiba Awais, Amazon PPC Expert

Welcome to our latest blog post, where we delve into the world of Amazon Pay-Per-Click (PPC) advertising and bring you an exclusive interview with one of the brightest minds in the field, Hiba Awais. In this insightful conversation, conducted by none other than Hamza Zahid, a marketing analyst at Brandsterz, we explore the depths of Amazon PPC strategy and gain invaluable insights from a true expert.

Amazon PPC has become an indispensable tool for businesses looking to maximize their visibility and sales on the world’s largest online marketplace. As e-commerce continues to evolve, mastering the intricacies of PPC advertising on Amazon is crucial for success. That’s where Hiba Awais comes in.

Hiba Awais is a trailblazer in the realm of Amazon PPC, known for her expertise in optimizing campaigns, driving sales, and staying ahead of the ever-changing Amazon advertising landscape. With her wealth of experience and industry knowledge, Hiba has helped countless businesses thrive in the highly competitive world of e-commerce.

In this interview, we will not only get to know Hiba on a personal level but also uncover the strategies and tactics that have propelled her to the forefront of Amazon PPC. Hamza Zahid, our interviewer and marketing analyst at Brandsterz, will lead the conversation, asking the questions that matter most to marketers, entrepreneurs, and anyone looking to enhance their Amazon advertising game.

So, if you’re eager to gain a competitive edge in the world of e-commerce and Amazon advertising, stay tuned for this enlightening interview with Hiba Awais. You won’t want to miss the wisdom she has to share. Let’s dive in!

Hamza: Hi there Hiba, can you tell us a bit about yourself and what you do?

Hiba: Hello, and thanks for featuring me in this exclusive interview. My name is Hiba Awais. I’m an Amazon FBA Consultant and Amazon PPC Expert. Since 2019, I have been helping people to grow their sales and maximize profits through PPC.

I’ve managed countless ad campaigns and huge budgets and achieved remarkable results, such as below 20% ACOS.

To know more about me, you can head over to my website,

Hamza: Can you explain what Amazon PPC (Pay-Per-Click) advertising is, and why it is important for Amazon sellers?

Hiba: Amazon PPC (Pay-Per-Click) advertising is a marketing method on Amazon where sellers bid on keywords to have their products displayed prominently in search results and product pages. It’s important for Amazon sellers because it boosts product visibility, attracts potential buyers, and drives sales. With targeted ads and data-driven insights, sellers can efficiently reach their target audience and maximize revenue. With the current huge competition, sellers can only survive with PPC.

Hamza: What is the difference between Sponsored Products, Sponsored Brands, and Sponsored Display campaigns on Amazon?

Hiba: Sponsored Product ads promote individual product listings in search results and product pages. We use keyword targeting and product targeting to drive traffic to specific products, making them ideal for boosting sales and revenue.

Sponsored Brand highlights a brand and multiple products; they appear in search results with a custom headline, logo, video, and multiple product listings. These ads focus on brand recognition and showcasing a range of products.

Sponsored Display campaigns target shoppers on and off Amazon, displaying ads to audiences based on interests, behavior, and shopping habits. They are versatile for expanding reach and re-engaging potential customers.

Hamza: How do you determine the right keywords and search terms to target in Amazon PPC campaigns?

Hiba: Determining the right keywords and search terms for Amazon PPC campaigns involves a strategic approach. Start by conducting thorough keyword research to identify relevant and high-converting keywords. Analyze competitors, leverage Amazon’s Brand analytics search query report, and use keyword research tools. Additionally, monitor campaign performance and refine keyword selection over time to optimize for the best results. Effective keyword targeting is essential for maximizing ad visibility and reaching the right audience on Amazon.

Hamza: What strategies would you use to optimise Amazon PPC campaigns for a product with a limited budget?

Hiba: Optimizing Amazon PPC campaigns with a limited budget involves:

  • Focusing on high-converting keywords.
  • Using negative keywords.
  • Continuously monitoring and adjusting campaigns.
  • Leveraging long-tail keywords
  • Optimizing product listings
  •  Using promotions and coupons
  • Experimenting with ad copy

Remember that optimizing Amazon PPC campaigns for a limited budget is an ongoing process that requires careful monitoring and adjustments. Regularly assess your campaign performance, make data-driven decisions, and adapt your strategies to achieve the best possible ROI within your budget constraints.

Hamza: Have you worked with both automatic and manual targeting in Amazon PPC? Can you explain the advantages and disadvantages of each?

Hiba: Yes, I have worked with both automatic and manual targeting. Here are the brief advantages and disadvantages of each:

Automatic Targeting:


  • Simplicity: Easy setup and minimal ongoing management.
  • Broad Reach: Helps discover new keywords and reach a wide audience.
  • Time-Saving: Amazon’s algorithms handle keyword selection.


  • Limited Control: Less control over which keywords trigger ads.
  • Potential Wasted Spend: May spend on irrelevant clicks or low-converting keywords.
  • Less Precision: May need to align better with campaign goals.

Manual Targeting:


  • Full Control: Precise keyword selection for targeted advertising.
  • Efficiency: Focus budget on high-converting keywords, potentially improving ROI.
  • Negative Keywords: Ability to filter out irrelevant traffic.


  • Requires Expertise: More expertise is needed in keyword research and management.
  • Time-Intensive: Demands ongoing monitoring and optimization.

In practice, combining both automatic and manual targeting can provide a balanced approach to maximize the benefits of each and achieve optimal results in Amazon PPC campaigns.


This interview with Amazon PPC expert Hiba Awais has provided invaluable insights into the world of e-commerce advertising. Her expertise and advice are a beacon for success in Amazon PPC. We thank Hiba for sharing her knowledge and Hamza Zahid for conducting this enlightening conversation. Stay tuned for more expert interviews and insights from Brandsterz in the future. Thank you for joining us!

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